Post by hasina789956 on Oct 30, 2024 22:06:51 GMT -6
More than ever, and the latest crises (yellow vests, covid) will not contradict it, the digital transformation of the company is back at the heart of the debate. Why? Because your customers have profoundly changed the way they buy and I reassure you (or not) this will continue to evolve. To keep up with this frenetic pace, while changing the model of your offers and your organization, you will need to rely on a responsible business vision , shared objectives , with one or more methods to achieve them, but also efficient tools and processes. And to do this, it is unlikely that you will escape the implementation of a CRM (Customer Relationship Management in the original version or GRC for customer relationship management in the French version) which will support the company's strategy in its development.
What is a CRM or GRC? It is a tool and it must be considered as such. A CRM (Customer Relationship Management in VO or GRC for Customer Relationship Management in VF) allows, among bulk email campaigns other things, to optimize the quality of the customer relationship , to build loyalty and to maximize turnover by relying in particular on: purchase recency (last purchase) purchase frequency the amount (average basket) upsell possibilities cross -selling possibilities all other customer/prospect marketing data Behind this acronym, we therefore find "a set of systems enabling the optimization of the relationship that the brand maintains with its customers, in order to retain them and increase its turnover per customer.
It also allows "to coordinate a multi-channel customer journey (point of sale, mobile, Internet) in order to offer a unified customer experience " and " brings together the analysis of customer data and the marketing actions ( the word in French never used) implemented ". Companies that have customer relationship management software are not many (27% in France), including here locally. However, companies, whatever their size, would do well not to let this opportunity pass them by. Customer data: a major challenge The challenge is to digitalize its operations to control its customer data . This does not mean abandoning "physical" customers and data, quite the contrary.
What is a CRM or GRC? It is a tool and it must be considered as such. A CRM (Customer Relationship Management in VO or GRC for Customer Relationship Management in VF) allows, among bulk email campaigns other things, to optimize the quality of the customer relationship , to build loyalty and to maximize turnover by relying in particular on: purchase recency (last purchase) purchase frequency the amount (average basket) upsell possibilities cross -selling possibilities all other customer/prospect marketing data Behind this acronym, we therefore find "a set of systems enabling the optimization of the relationship that the brand maintains with its customers, in order to retain them and increase its turnover per customer.
It also allows "to coordinate a multi-channel customer journey (point of sale, mobile, Internet) in order to offer a unified customer experience " and " brings together the analysis of customer data and the marketing actions ( the word in French never used) implemented ". Companies that have customer relationship management software are not many (27% in France), including here locally. However, companies, whatever their size, would do well not to let this opportunity pass them by. Customer data: a major challenge The challenge is to digitalize its operations to control its customer data . This does not mean abandoning "physical" customers and data, quite the contrary.