Post by account_disabled on Mar 5, 2024 3:51:36 GMT -6
Due diligence Amazon sues influencers for selling fake luxury items
Where a company's responsibility for its operations begins and ends is a topic that often sparks debate. There are those who consider that this is limited to direct action; while there are those who claim that through the principle of due diligence, it extends throughout the entire value chain, and even touches consumer behavior.
In this sense, a valid, and even attractive, question to contribute to this debate would be:
Is a company responsible for the arguments that a third party uses to recommend its products or services, if these are misleading?
To answer that question, we can take a look at a recent case linked to Amazon.
The Amazon lawsuit
The retail giant sued 13 people and Chile Mobile Number List companies including social media influencers Kelly Fitzpatrick and Sabrina Kelly-Krejci, alleging they were using Amazon 's marketplace to sell fake luxury items that they advertised on platforms such as Instagram and TikTok.
The two influencers allegedly posted links to Amazon listings for generic products, such as handbags and purses, without logos. With legends like "ask for this" and "receive this." They told their followers that the so-called "hidden links" were actually product listings with fake logos from brands like Gucci and Disney, which violate Amazon's policies against counterfeit products, according to the complaint filed in federal court in Washington.
Amazon vs counterfeiting
Steven Melendez at FastCompany comments that in 2019 Amazon invested more than half a billion dollars to protect customers and brands from fraud, abuse and counterfeiting, including through tools that allow brands to detect and seek removal of counterfeit items on the platform.
These defendants were brazen about promoting fakes on social media and undermining the work of legitimate influencers
Cristina Posa, associate general counsel and director of Amazon's Counterfeit Crimes Unit.
The company is asking for an injunction to stop the defendants from selling anything through its platform, or even advertising and linking to the merchandise sold there, as well as the profit they made selling counterfeit items there.
With this, the brand sets an example of what it means to act under the principle of due diligence and places itself in an excellent position to continue strengthening its relationship of trust with millions of consumers.
Where a company's responsibility for its operations begins and ends is a topic that often sparks debate. There are those who consider that this is limited to direct action; while there are those who claim that through the principle of due diligence, it extends throughout the entire value chain, and even touches consumer behavior.
In this sense, a valid, and even attractive, question to contribute to this debate would be:
Is a company responsible for the arguments that a third party uses to recommend its products or services, if these are misleading?
To answer that question, we can take a look at a recent case linked to Amazon.
The Amazon lawsuit
The retail giant sued 13 people and Chile Mobile Number List companies including social media influencers Kelly Fitzpatrick and Sabrina Kelly-Krejci, alleging they were using Amazon 's marketplace to sell fake luxury items that they advertised on platforms such as Instagram and TikTok.
The two influencers allegedly posted links to Amazon listings for generic products, such as handbags and purses, without logos. With legends like "ask for this" and "receive this." They told their followers that the so-called "hidden links" were actually product listings with fake logos from brands like Gucci and Disney, which violate Amazon's policies against counterfeit products, according to the complaint filed in federal court in Washington.
Amazon vs counterfeiting
Steven Melendez at FastCompany comments that in 2019 Amazon invested more than half a billion dollars to protect customers and brands from fraud, abuse and counterfeiting, including through tools that allow brands to detect and seek removal of counterfeit items on the platform.
These defendants were brazen about promoting fakes on social media and undermining the work of legitimate influencers
Cristina Posa, associate general counsel and director of Amazon's Counterfeit Crimes Unit.
The company is asking for an injunction to stop the defendants from selling anything through its platform, or even advertising and linking to the merchandise sold there, as well as the profit they made selling counterfeit items there.
With this, the brand sets an example of what it means to act under the principle of due diligence and places itself in an excellent position to continue strengthening its relationship of trust with millions of consumers.